Justin Bieber’s New Fragrance Ad Shot in Zero Gravity

Pop star Justin Bieber. (Credit: Adam Sundana)

An upcoming commercial for Justin Bieber’s new “Someday” women’s fragrance has been shot in microgravity, according to multiple press reports. It’s not clear from the stories which parabolic aircraft was used.

The advertisement features model and actress Dree Hemingway Crisman (below), who is the great-granddaughter of writer Ernest Hemingway.  The commercial will begin running on Black Friday (the day after Thanksgiving) and continue to air throughout the Christmas holiday season.

Actress and model Dree Hemingway. (Credit: Porter Hovey)

 

 

NASA OIG: ZERO G Provides NASA With “Inconsistent” Levels of Microgravity Flight Services

Participants experience microgravity aboard a Zero-G Corporation parabolic flight. (PRNewsFoto/Zero Gravity Corporation, Al Powers)

NASA’s Office of the Inspector General has released a report saying that ZERO-G Corporation has “provided inconsistent quality levels of microgravity flight services since it began providing NASA with reduced gravity flights in August 2008.” The space agency’s watchdog also criticized the terms of ZERO G’s contract, NASA’s lack of a backup plan, and poor financial controls that resulted in a small overpayment.

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Europe Gets into the Zero G Business

$4,000 to ride weightless on Europe’s “Darebus”
Reuters

“Europe plans to enter the fledgling space tourism market by offering a chance to experience weightlessness to help pay for scientific research.

With Europe’s space ambitions facing a budget squeeze due to the weak economy, the plan to mix science with adventure was unveiled during a ‘zero G’ flight for European officials on a converted Airbus jet…

“Novespace, a unit of France’s CNES space agency and the 17-nation European Space Agency, claims to be leading the field in scientific deployment with a converted Airbus A300 jetliner.”

Former Washington Redskins Player Creates Zero Gravity Game

For Ex-N.F.L. Star, a Dream of Sports in Space
The New York Times

The game would be called Float Ball. It would combine elements of basketball, football and the Lionel Richie video for “Dancing on the Ceiling” into a sort of free-for-all, compelling weightless players to bounce off walls, obstacles and one another while herding weightless balls of various colors to either end of the playing space, which would be placed inside the cabin of a zero-gravity plane or, possibly, on the moon. Eventually, one day, if all went well, some sort of custom arena would be constructed. On Mars.

“There’s a bonus,” said the game’s promoter, Ken Harvey, speaking to an attentive audience of National Aeronautics and Space Administration engineers, technicians and scientists at the Goddard Space Flight Center here recently, “where you have to pick up a person holding a certain ball and throw them through a hoop as a sort of extra point.”

Journalist Gets to Float Like Real Astronauts

After covering more than 100 space shuttle launches, journalist Pat Duggins finally got a chance to experience a small taste of the weightlessness like a real astronaut. Listen to Duggins’ account of a recent parabolic flight at NPR.