Virgin Galactic Appoints Blair Rich as President and Chief Business Officer, Commercial and Consumer Operations

Blair Rich (Credit: Virgin Galactic)

Veteran marketing innovator will lead Company’s commercial and consumer business and evolution of iconic consumer brand

LAS CRUCES, N.M., February 8, 2022 (Virgin Galactic PR) — Virgin Galactic Holdings, Inc. (NYSE: SPCE) (the “Company” or “Virgin Galactic”), an aerospace and space travel company, announced today that Blair Rich has been appointed President and Chief Business Officer, Commercial and Consumer Operations as the company prepares for the launch of commercial service later this year. In this newly created role, Rich will lead all aspects of the Company’s commercial strategy including sales, marketing, business and product development, communications, operations, and customer experience.

Rich has more than two decades of experience building some of the world’s most recognizable global brands. Most recently, she served as President of Worldwide Marketing for Warner Bros.’ Theatrical and Home Entertainment divisions. For the past year, she has served as a consultant and strategic advisor to Virgin Galactic. During that time, she helped the Company develop and grow its commercial strategy, including the marketing for Sir Richard Branson’s inaugural spaceflight as a member of the Unity 22 crew, which was viewed by tens of millions of people around the world.