NASA plans to send astronauts back to the surface of the moon within a decade using a sustainable architecture that stresses reusable vehicles and open systems, Administrator Jim Bridenstine said last week.
“So how do we go sustainably?” Bridenstine said during a meeting of the NASA Advisory Council (NAC). “We start by taking advantage of capabilities in this country that didn’t exist even five or 10 years ago. We have commercial companies that can do things that weren’t possible even a few years ago….
Corporations buying the naming rights to launch vehicles and space missions, and NASA astronauts with endorsements and their photos on cereal boxes were some of the commercial ideas floated this week to help the agency commercialize space activities.
“There is interest in that right now,” Administrator Jim Bridenstine said during an appearance before the NASA Advisory Council (NAC). “The question is, is it possible? And the answer is, I don’t know. But, we need somebody to give us advice on whether it is.
“Why would we want to sell the naming rights?” he added. “Well, because then those private companies can then embed in their marketing campaigns NASA. We can embed NASA into the culture and fabric of American society and inspire generations of folks that will create those next capabilities to keep America preeminent not only in space but in science and technology and discovery and exploration.”
Video Caption: NASA Administrator Jim Bridenstine spoke the agency’s exploration goals, during a meeting of the NASA Advisory Council (NAC) on Aug. 29 at the agency’s Ames Research Center in Moffett Field, California. The Council meets several times a year for fact finding and deliberative sessions. Meetings are held at NASA Headquarters in Washington, DC, as well as at NASA Centers across the country.