Entrepreneurial Lingo Lesson: The Pivot

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First in an irregular series on entrepreneurial buzz words

Come on let’s pivot again,
Like we did last quarter!
Yeaaah, let’s pivot again,
Like we did last year!

Do you remember when,
ROI was really hummin’,
Yeaaaah, let’s pivot again,
Pivotin’ time is here!

Heeee, and round and round til IPO we go!
Oh, baby, make those investors love us so!

Let’s pivot again,
Like we did last quarter!
Yeaaah, let’s pivot again,
Like we did last year!

There comes a time in the existence of many startups when there an urgent need to change direction. You set up the company to pursue a goal, but for one reason or several — a lack of a market, shortage of investment, regulatory hurdles, a flawed concept — you have to direct all that talent, technology and enthusiasm toward a new objective that will keep the company in operation.

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