SXC CEO Hails Lynx AXE Campaign as Great Success

michiel_molThe Sweet Smell of Success

I can still recall the exact words of the Unilever executives when we first met at the London offices of their global creative company BBH almost a year ago: “Make no mistake about it, if we’re going to do this together, there will be nobody in those parts of the world where they have television, that will not have heard of SXC”. And boy, was he right. We closed the deal and the rest is history.

A great global campaign featuring a lifeguard and a fireman that were ditched because of an astronaut, a brilliant New York kick off by none other than the second man on the moon Buzz Aldrin (“Leave a man, come back a hero”) and the founding of the Axe Apollo Space Academy, eventually leading to 22 of their consumers actually be taken to space by us. International press is rapidly picking up on us because of the unique new way we let people travel to space.

Haven’t you been able to secure a place with Axe? There’s still a small number of Founder Astronaut tickets available. But don’t wait too long. Because nothing beats an astronaut. Ever.

May the force be with you.

— Michiel Mol

March Space Madness

The latest advertisement in the AXE Lynx spaceflight competition has a bit of fun with March Madness, America’s annual college basketball tournament. The company plans to send 22 winners into space aboard XCOR’s Lynx suborbital spacecraft.

Lynx to Soar With Super Bowl Advertisement, Post-Game Drawing

Mojave, California, January 11, 2013
  (XCOR PR) — Commercial spaceflight is entering the main stream and looking (and smelling) quite good! United Kingdom-based Unilever Group (NYSE: UL, Unilever N.V. and NYSE: UN, Unilever PLC), and Space Expedition Corporation (SXC) announced a 22 flight purchase on XCOR Aerospace’s Lynx® Mark II suborbital spacecraft for Unilever’s space-themed AXEApollo™ campaign for the AXE ® brand of men’s cologne, body spray, shower gels and other personal care products.

Unilever will award the first flight to a lucky winner selected from a drawing just after the Super Bowl on February 3rd, and the 21 other winners will come from a year long, 60 country promotional campaign. That larger campaign includes a 100+ person December 2013 space camp for early stage winners in Orlando called the AXE Apollo™ Space Academy (A.A.S.A.). The campaign also includes legendary Apollo astronaut Buzz Aldrin and a 30 second Super Bowl advertisement. For a chance to win, register at

AXE, Buzz Aldrin to Send 22 People into Space on Lynx Flights

TORONTO, Jan. 9, 2013 (AXE PR) — AXE® is going where only few have gone before by giving guys the ultimate out-of-this-world experience: a trip to space.  To recruit guys for this once-in-a-lifetime epic journey, AXE® is creating the AXE Apollo™ Space Academy (A.A.S.A) with one of the first men to walk on the moon, Buzz Aldrin.  Beginning today, by joining A.A.S.A at, guys and girls will have a chance to compete for one of 22 tickets to travel to space on a flight with international space agency, Space Expedition Corporation (SXC).