SpaceX Founder Elon Musk has long talked about disrupting the launch industry with low prices and technological innovations. In 2014, the impacts of those efforts were felt far and wide as competitors responded to the threat the California company posed to their livelihoods.
ULA Pivots. With SpaceX reeling off one successful launch after another, ULA pivoted on several fronts. One was to announce efforts to significantly reduce costs on its highly reliable but pricey Atlas V and Delta IV boosters. But, even that proved to be insufficient as SpaceX threatened ULA on several fronts.