Zurich Switzerland RUAG Debuts New Name beyond gravity

The booth for beyond gravity at the conference Satellite 2022 in Washington D.C. (Credit: beyond gravity)

by David Bullock
Staff Writer

Forty year old space industry company RUAG International renamed its company branding to “beyond gravity” in mid-March. The Swiss company attended the Satellite 2022 conference in Washington, D.C. that month to introduce its new name and promote its products and services. The company’s name will legally change May 1, 2022 and, so far, has profitability in YTD 2022.

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RUAG Launches New Brand “beyond gravity”

ZURICH, Switzerland (RUAG Space) — From a state-owned enterprise to a startup – CEO André Wall has set his sights on nothing less than this transformation, in the future RUAG International with solely focus on space. The vision is clear: RUAG International is to evolve into a company that advances humankind and enables the exploration of the world and beyond.

Startup with 100% mission success

André Wall explains the mission as follows: “We want to develop integrated satellite and launch system capabilities with strong partners in Europe. In doing this, we will guarantee our customers 100% mission success. We will be the first startup to combine agility, speed and innovation with decades of experience and proven quality.”

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André Wall Selected as New CEO of RUAG International

André Wall (Credit: RUAG)

BERN, Switzerland (RUAG PR) — The RUAG International Board of Directors has appointed André Wall as the new CEO. The aviation expert is currently CTO of the Spanish airline Iberia and will take over the management of RUAG International by 1 January 2021 at the latest. CFO Urs Kiener will continue to lead the company until the new CEO takes over.

The search for the demanding position of CEO has successfully come to an end: André Wall has been selected as the new CEO of RUAG International. The 55-year-old engineer is currently the Chief Technical Officer at Iberia and looks back on 25 years of global industry experience in aviation.

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