Spaceport America, NM (NMSA PR) – Spaceport America is best known for its space launch customers like NASA, SpaceX, UP Aerospace, and Virgin Galactic. What the spaceport is not known for, however, is its growing list of national and international clients like Kawasaki Motors that have partnered with the spaceport to film commercial still and video photography.
Kawasaki Motors recently shot an international commercial at Spaceport America for their new, high-performance motorcycles, the Kawasaki Ninja H2 and H2R. The H2 and H2R are the world’s first supercharged production street and closed-circuit bikes, respectively, and the company recently unveiled the new models in an action film entitled “Built Beyond Belief” that was shot at Spaceport America. The production features the new motorcycles utilizing the spaceport’s 12,000-foot long spaceway and futuristic buildings as a backdrop. The 30-person film production crew shot video and photographs over a five-day shoot on-location at the spaceport in late September.
The spaceport’s two-mile-long-plus spaceway, 24/7 security, 340 days-a-year blue skies, scenic landscapes and futuristic buildings make the spaceport an attractive place to shoot commercials. Adding to the site’s futuristic appeal, the unique LED thematic light system that illuminates the entrance of the large iconic Gateway to Space building made its debut in the commercial. The super-efficient, highly programmable lighting system enables commercial production companies to customize ambient lighting schemes and effects, right down to matching a company’s corporate brand colors, as Kawasaki did in their video production. “These commercial advertising shoots have become a new revenue stream, generating hundreds of thousands of dollars for Spaceport America and the local communities,” said New Mexico Spaceport Authority Executive Director Christine Anderson. “We also welcome growing interest in using the spaceport for major motion pictures and the television industry, too.”
Kawasaki is just one of a growing number of major companies that have rented out Spaceport America to shoot commercials. Other companies like Sony/Columbia-TriStar Pictures, Nike, GMC Trucks, J. Crew, Ford Trucks Division, United Equipment Rentals, Dodge, and British automakers Aston Martin and Land Rover have all done commercial advertising and public relations projects at the spaceport facilities.