Virgin Galactic to Ramp Up PR Efforts

Looking back as SpaceShipTwo's rocket engine fires during the third powered flight. (Credit: Virgin Galactic)
Looking back as SpaceShipTwo’s rocket engine fires during the third powered flight. (Credit: Virgin Galactic)

PR Week reports that Virgin Galactic is preparing to ramp up its publicity as it gets closer to what the company hopes will be flights into space later this year.

Virgin Galactic is in the final stages of a major pitch in the UK and the US to help oversee a broad range of comms for the company, PRWeek understands.

The article notes that Virgin Galactic has a history of failing to meet flight dates, and that the company has recently come under fire from author Tom Bower, who says it still lacks an engine capable of getting SpaceShipTwo into suborbital space.

Virgin Galactic works with Griffin Communications Group in the United States.

PR Week also published a story dated May 23, 2013, that said Virgin Galactic was in talks with PR agencies at that time.  That story followed Richard Branson’s claims that he and his children would be flying into space on the first commercial mission on Christmas Day 2013. That flight did not happen, and now Branson is hoping to fly in late summer.