ENGLEWOOD CLIFFS, NJ (Unilever PR) – The phenomenon surrounding AXE Apollo, the largest and most successful campaign in the brand’s 30-year history, is coming to its epic conclusion in December 2013 at the AXE Apollo Space Academy1 (A.A.S.A.). After receiving 750,000 entries from all corners of the world, AXE has selected nine brave recruits to represent the U.S. These recruits will have the opportunity to be selected to embark on a once-in-a-lifetime journey: a trip to space.
More than 100 recruits from 61 countries will gather at the Kennedy Space Center in Cape Canaveral, FL to compete for the chance to receive one of 24 coveted tickets to space. There they will push the boundaries of their physical and mental limits by taking part in a series of A.A.S.A. space training missions to experience what life is like as an astronaut – from floating weightless onboard a Boeing 727, to reaching zero gravity-force, to piloting a SIAI Marchetti Air Combat plane.
Since the start of the competition in January 2013, A.A.S.A. hopefuls in the U.S. have entered online via the AXE Apollo contest and through their local retailers. The retail partners, where fans could enter by purchasing Apollo and submitting a custom A.A.S.A. code found on product packs, include Commissary, HEB, Walgreens, and Walmart.
The nine U.S. finalists will be entered into a random drawing to receive one of the tickets to space. The finalists who hail from all around the country include Bill Bell from West Virginia, Patrick Carney from Virginia, Jose Cook from North Carolina, Corey Fraser from Texas, Robert Katz from New Jersey, Matthew Kavka from Pennsylvania, Johnnie Moore from Hawaii, Jake Rohig from Illinois, and Stephen Spencer from Florida.
“The Apollo campaign was not only incredibly exciting for the AXE community; it energized and engaged an audience around the world,” said Matthew McCarthy, Senior Director of Brand Building for AXE. “Through A.A.S.A., we’re proud and excited to make history by giving guys and girls the ultimate chance to go to space – making space accessible in a way that hasn’t been done before.”
Two U.S. winners – one recruit from the AXE Apollo Space Academy and one previously selected winner from the A.A.S.A. Super Bowl competition – will follow in the footsteps of their own space heroes by embarking on a mission to space as an official AXE Astronaut onboard the Space Expedition Corporation (Space XC) shuttle.
To learn more about the AXE Apollo Space Academy and for A.A.S.A. recruit updates, visit www.facebook.com/AXE (Link opens in a new window). The full line of AXE Apollo products are available in stores, and for more information visit TheAXEeffect.com.
AXE, a leader in men’s care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of bodysprays, deodorant and anti-perspirant sticks, shower gels, hair and face care products. AXE is the No. 1 men’s fragrance* in the U.S. and the No. 1 men’s grooming brand., excluding shaving hardware, and achieved this status only seven years after launch. Including bodysprays, AXE is the largest men’s deodorant brand in the U.S.
The brand’s mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle. For more information, visit www.theaxeeffect.com (Link opens in a new window).
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ (Link opens in a new window) or http://www.unilever.ca/sustainable-living/ (Link opens in a new window).
Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com (Link opens in a new window) or www.unilever.ca (Link opens in a new window).
Space Expedition Corporation (SXC)
Space Expedition Corporation (SXC) will offer daily commercial flights into space as of 2014 on the XCOR Aerospace’s Lynx suborbital reusable launch vehicle. Participants will have a life-changing experience when viewing our planet Earth from 100+ kilometers and achieving astronaut status. The Lynx is a two seat fully reusable space plane that is designed and built by XCOR Aerospace (XCOR). SXC is the launch customer of this space vehicle that comfortably takes off and lands as a normal airplane from regular airports. The Curacao airport in the Caribbean will most probably be the first location – and first purely commercial Spaceport – outside the USA. The flexibility of the Lynx spacecraft makes it possible to operate from almost any commercial airport. XCOR and SXC have sold over 200 flights to date. The Lynx’s full reusability ushers in a new era for the aerospace industry, potentially foreshadowing future superfast long range environmentally friendly travel outside our atmosphere. It is this vision that made KLM airlines decide to offer a partnership to SXC in 2010. The company is led by CEO Michiel Mol who has a strong international track record in IT (founder LBi), Formula 1 (founder Sahara Force India Formula 1), and Marketing (founder Guerilla Games) among other pursuits. www.spacexc.com (Link opens in a new window)