SXC Expands Marketing Effort to United Arab Emirates

sxc_logoSpace Expedition Corporation (SXC) has teamed up with Alchemy Tourism in Dubai to market XCOR Lynx tickets in the United Arab Emirates. Officials from the Dutch company were in Dubai earlier this week to keep off the effort, which seeks to tap into a wealthy nation where rival Virgin Galactic has raised the bulk of the funds for its SpaceShipTwo vehicle.

You can read about SXC’s expansion into UAE in stories on the Gulf News and Emirates 24/7 websites. Neither piece contains anything really new, although they do include a handful of strange errors:

  • SXC has apparently worked for 13 years “in association with” XCOR to develop the Lynx.  (In reality, XCOR has been in existence 14 years, while SXC was created a couple of years ago to market and operate the Lynx.)
  • XCOR has been renamed “Excor.”
  • Mojave is now “Mohavy.”

Strangely enough, both writers spelled Curacao correctly. I did not see that one coming.

  • Jeff Foust

    “Strangely enough, both writers spelled Curacao correctly.”

    Since it’s spelled Curaçao (note the cedilla on the second “c”), they only get partial credit.

  • Douglas Messier

    Point taken. I think they got pretty close, though.

  • Jeff Foust

    True. Closer than “Mohavy,” at least.