In an interview broadcast Monday night on KABC-TV 7 News Los Angeles, Branson said a seat on the suborbital space plane would now cost $250,000 — an increase of $50,000 from the price the company has been advertising for eight years.
Now, does that seem a bit counter-intuitive, wouldn’t it? Absolutely. But, this is actually a clever marketing move. How so? Now, you really didn’t think I’d tell you before the break, did you?
So, for the last eight years, nearly 600 people — let’s call them the early adopters — have put down between $20,000 and $200,000 for their trip into space. Some people have actually been waiting eight years for said flight. And some of those folks have become rather impatient. But, that’s a story for another day.
Others — which we’ll call late adopters, or ladopters — have been holding off, waiting for some sign that SpaceShipTwo will be something other than the world’s most expensive glider. Now, what might possibly convince them otherwise?
Oh, maybe — just maybe — a spectacular powered flight of SpaceShipTwo under the Mojave sky. Like the one that took place on Monday. Yeah, that would help a lot.
But, what would really seal the deal? Oh, a large price increase just on the horizon.
Kah-ching, baby! That’s coin in the register. Money in the bank. Cash on the barrel. (What the hell does that mean, anyway? Cash…barrel…what?)
But, I digress.
Expect the number of paid Virgin Galactic passengers — which was (I think) somewhere around 575 last I heard — to see a considerable spike in the weeks to come as people rush to avoid the pending price hike.