KLM Launches Competition to Win Lynx Flight

Amstelveen, 10 April 2013 (KLM PR) — KLM today announced it has launched a promotional campaign, Claim your place in Space, towards its customers to support Space Expedition Corporation (SXC), a revolutionary space project that aims to launch the first commercial space trip from Curacao.

The campaign, launched on www.klm.com/space offers participants the chance to win a real spaceflight and showcases KLM’s pioneering spirit and highlights the entrepreneurial characteristics of KLM.

Participating is easy. On the 22nd of April, KLM will launch a special high altitude balloon from the Nevada desert in the USA. It carries cameras and a GPS to monitor and follow its exact progress into space. As the balloon approaches space, it expands and eventually pops, its load floating back to earth on a parachute. Before we launch the balloon, you can predict online, where the balloon will reach its highest point. The most accurate prediction of this place in space wins a flight for two to Curacao, a stay at one of Curacao’s luxury hotels and a unique spaceflight for one aboard the SXC Lynx spaceship.

With this campaign, KLM supports SXC in finding a way to make space accessible in a responsible, sustainable manner, promoting new technologies.