Millionauts and invited guests attending Virgin Galactic’s unveiling of its SpaceShipTwo suborbital vehicle in Mojave, Calif. are getting treated to a first-class party today.
SpaceShipTwo will be unveiled after darkness has fallen over the Mojave Desert to the sound of a space-themed anthem from Britainâ€™s biggest DJs, Above & Beyond. Fittingly titled â€œBuzzâ€ the track will sample Buzz Aldrinâ€™s original moon landing dialogue. Following the naming by Governors Richardson and Schwarzenegger, the DJs will also perform an exclusive set at the celebration cocktail party which will follow and feature the first ever IceBar in the desert hosted by Absolut and the world famous Swedish IceHotel. All the guests will be protected from the desert cold by designer space jackets supplied by PUMA. Finally, to close off the celebrations, all the guests will have the opportunity to view the stunning night skies using specialist telescopes supplied by Ron Dantowitz of the Clay Observatory whose unique tracking cameras followed SS1 into space during the epic flights of 2004.
More details after the break.
Building on the tradition of groundbreaking innovation and style for which the brand has become famous, ABSOLUT ICEBAR has built the worldâ€™s first ice bar in the Mojave Desert to celebrate the momentous premier of Virgin Galaticâ€™s SpaceShipTwo.
The exclusive event, which is hosted by Virgin Founder and Chairman Sir Richard Branson and world renowned aircraft designer Burt Rutan, will take place in Mojave, CA on December 7, 2009.
Central to the celebration will be the spectacular ABSOLUT ICEBAR MOJAVE â€“ a temporary installations purpose built to support the launch â€“ where mixologists will serve to perfection a selection of cocktails which have been specifically developed to complement the unique surroundings.
Echoing the philosophy of the original ABSOLUT ICEBAR developed for the ICEHOTEL in JukkasjÃ¤rvi, Sweden in 1994, ABSOLUT ICEBAR MOJAVE will offer those privileged few guests a unique opportunity to experience part of the icy cool of the Lappish winter in the arid expanse of the Mojave Desert.
â€œWe are excited to partner with Virgin Galactic in what is sure to be a genuinely historic eventâ€, says Astrid Lundquist, Head of Communication for ABSOLUT ICEBAR. â€œEver since ICEHOTEL and ABSOLUT VODKA created the mono-brand in 1994, ABSOLUT ICEBAR has excelled in a pioneering, unforgettable ice experience.â€
Following the announcement of ICEHOTEL as a Virgin Galactic Accredited Space Agent (ASA) earlier in the year, ABSOLUT ICEBAR was invited to create a spectacular show piece to support the launch.
â€œWe believe that ABSOLUT ICEBAR MOJAVE is the beginning of many exciting projects between the two brands,â€ said Lundquist.
Virgin Galacticâ€™s remarkable and pioneering project is now in its final stages. The unveiling of SpaceShipTwo marks the next critical step in bringing space tourism to the general public, a privilege that has been limited to astronauts and those with the means to spend $20 million for a flight.
ABOVE AND BEYOND
SpaceshipTwo will be unveiled to the sound of a space-themed anthem from Britain’s biggest DJs, Above & Beyond. Fittingly titled “Buzz”, the track samples Buzz Aldrin’s original moon-landing dialogue. Above & Beyond also performed an exclusive DJ set at the ensuing cocktail party, and all guests were handed a special “Galactic Grooves” USB wristband, featuring a selection of Above & Beyond’s music.
Jono from Above & Beyond said: “We’re big fans of all things space-related and so in terms of dream gigs, this is up there alongside our performance in Rio to 1million people. ”
- Britain’s most popular DJs (4th in the world according to DJ Magazine’s Top 100 DJs Poll 2009)
- Performed to 1m people in Barra Beach in Rio De Janeiro NYE 2007
- Remixed Madonna and Radiohead
- Weekly radio show has in excess of 20 million listeners worldwide (online and across 128 FM stations)
- Voted Best Group at the International Dance Music Awards 2009
- Winner’s of Radio 1’s Essential Mix Of The Year, described by Pete Tong as ‘the UK’s new dance superstars’.
For the unveiling of the Virgin Galactic SS2 space ship, PUMA will be outfitting both Virgin’s space team and guests. Â The Virgin Galactic space team, including Sir Richard Branson, will be wearing PUMA’s Formula One Trionfo suit and PUMA Speed Cat footwear. Â The custom branded Formula One suits will feature Galactic logos, including their “Galactic Girl” patch, along with PUMA’s signature leaping cat. Â Virgin’s guests will all be given a 2010 PUMA Sailing Performance Inshore Jacket, in black with silver Virgin Galactic branding. Â Guests will also be given a branded PUMA Sailing Performance fleece beanie.
CLAY CENTER OBSERVATORY
The Clay Center Observatory at Dexter and Southfield Schools
When SpaceShipOne rocketed into history on September 29, 2004, a billion people worldwide watched the gleaming craft climb into the stratosphere thanks to LIVE video provided by powerful telescopic tracking cameras from the Clay Center Observatory.
Operated by Dexter and Southfield Schools in Brookline, Massachusetts, the Clay Center Observatory is a unique facility dedicated to student-based astronomical research and science education. Its tracking telescopes are similar in design to the Hubble Space Telescope, and have successfully photographed spacewalking astronauts outside the International Space Station (ISS) and imaged the windows of orbiting Space Shuttles- all from the ground.
Returning to the Mojave Spaceport for the first time since the flights of SpaceShipOne are two of the observatoryâ€™s proprietary ground-based mobile tracking platforms. Both of these systems have been used by NASA in support of the Space Shuttle program, and are part of the Clay Centerâ€™s Mobile Aerospace Reconnaissance System (MARS). The Clay Center has provided research and mission support not only for Scaled Compositesâ€™ historic flights, but also for NASA, the European Space Agency, Russian Space Agency, and private aerospace corporations.
Throughout the evening a total of six telescopes will be available on site for use by guests, including two suborbital spacecraft tracking systems and four powerful astronomical telescopes. The telescopes will provide views of the planet Jupiter and its moons, the stars, and perhaps even an orbiting satellite or two! The MARS program also includes a computer-filled telescope control vehicle, which will also be on display and open for visitors to walk through during the event.
The Clay Center specializes in high definition 4K telescopic imaging of aircraft, rocket launches, orbiting satellites, and of course, suborbital spaceflights. For more information on the Clay Center Observatoryâ€™s educational, research, and mobile imaging systems, please visit www.ClayObservatory.org or contact itâ€™s Director, Ron Dantowitz at (617) 959-9945 or firstname.lastname@example.org.