Branson’s Deft PR Touch Remains Sharp as Ever

Sir Richard Branson with Virgin Galactic pilots, staffers and investors. To his right is Mohamed Badawy Al-Husseiny, CEO of Aabar, which made a $280 million in Virgin Galactic.
Sir Richard Branson with Virgin Galactic pilots, staffers and investors in front of the WhiteKnightTwo

Branson’s Still the PR King
Arabian Business

In 1998, during an interview with Virgin founder Sir Richard Branson, I asked him what the secret was to starting billion dollar companies. “I’ll tell you one day,” he said.

Two years later, I was waiting to get off the first ever Virgin Atlantic flight from London to Las Vegas, when I saw Branson at the front – getting dressed as Elvis Presley. His mother, who was also on the flight, looked at him in horror. “What on earth are you doing?” she asked.

A grinning Branson spotted me and said: “That question you once asked me about what it takes to create a billion dollar company – erm, I’m afraid this is the answer.”

Branson was right – the power of PR cannot be underestimated. That same year, thanks largely to his Elvis stunt, Virgin Atlantic became the most talked about company in the US.

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