Shuttle imagery, logos up in the air
Florida Today
As the shuttle program winds down, marketing gurus, business operators and space enthusiasts question if it’s also time to consider retiring some of the iconic orbiter references and imagery that have been a part of the Space Coast’s cultural and tourism landscape since the 1970s.
This is not for lack of pride or appreciation of what the shuttle program has done for Brevard County and Florida. Rather, they say, it’s about looking forward to what’s next for the space program and how to incorporate that into future marketing efforts.
“There are probably institutions that don’t want to get caught looking dated,” said Mike McBride, a partner with McBride Woodbridge Marketing, an Indialantic-based firm that among other things promotes tourism in Brevard and is part of the Brevard Workforce Aerospace Workforce Transition Program.
“If something is not going to be current, there is a lot of marketing and branding sense to make the changes now versus right at the change,” he said.
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